So what is ‘Experience Design’?
An initial model of experience design elements as discussed by Andy Sontag, Aga Szóstek and Werner Puchert. Image from “Where is the difference between UX, CX and Service Design?” by Aga Szóstek.
Experience Design or XD is the practice of designing processes, services, events, omni-channel journeys, products, and environments with a focus placed on the quality of the individual’s experience and culturally relevant solutions. Broken down, it’s about marrying marketing, business development, operations, and real-life (and virtual) experiences/events to create a meaningful impact for your brand and bottom line.